Ciprian Gavriliu，罗马尼亚布加勒斯特的设计师
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Ciprian Gavriliu

Verified Expert  in Design

Designer

Location
布加勒斯特,罗马尼亚
至今成员总数
2016年9月16日

Ciprian is a product and UX designer who can distill complex experiences into seamless and fun user flows. 在过去的15年里, Ciprian has discovered that great design is born at the intersection of business goals, user needs, and beauty. Ciprian的一些客户包括HubSpot、Neil Patel和Single Grain.

客户关系管理(CRM)用户体验(UX)用户访谈Web App UX用户界面(UI)UX ResearchSaaS DesignCRM DesignMobile DesignProduct DesignWebAdobe PhotoshopUI Design响应式网页设计(RWD)Responsive UIUX PrototypingMockups

Portfolio

Work Experience

产品设计师

2017 - PRESENT
自由职业者(通过Toptal和其他途径)
  • Worked with a NY-based digital marketing agency on CRO-focused design projects for software, pharma, 和B2B垂直市场.
  • Created the core UX experience for a B2B eCommerce platform of a big US machinery manufacturer with a global footprint. The store handles thousands of sparring parts featuring complex use case scenarios for corporate customers and partners.
  • Improved the UI and UX design with a focus on the CRO of a mobile contest website.
  • 领导UX设计为房地产机构的网站建设者. Developed the whole user experience and product architecture from one end to another with the business owner.
技术:网络, Product Design, SaaS Design, Prototyping, 用户体验(UX), InVision, Adobe Illustrator, Adobe Photoshop, Figma, Graphic Design

Martech自动化平台的UI/UX设计器

2022 - 2022
Truth
  • Designed a unique dashboard for advertising customers that shows spending and performance, 包括每次转换的比较成本, 来自所有主要平台:Facebook, Google, Twitter, and Snapchat.
  • Created a design style, including layout, colors, typography, buttons, and states.
  • Crafted an optimized onboarding flow to integrate one's first advertising data source, 包括Facebook和谷歌.
  • Designed a set of graphs for the campaign view that helps people track various KPIs, 比如印象, 大额现金交易报告(LCTR), CLPC, 每次采购成本, 以及特定时间段的广告支出回报率(ROAS).
技术:用户体验设计, UI Design, 营销技术(MarTech), Workflow, Product Design, SaaS Design, 仪表盘的设计, Web App Design, Automation, Onboarding, 复杂应用程序用户界面, 人工智能(AI), Marketing Tools, 信息技术, UX Research, 用户体验设计, 用户体验策略, 用户访谈, Graphic Design

内部平台UX设计师

2021 - 2022
Zeus Living
  • Improved the speed of the operational team by over 200% while raising the emotional experience of the process and ease of use for the application.
  • Provided user research and testing around the current workflow of the application. Used the insights to create new functionalities that improved operational accuracy by over 20%.
  • Created a UX strategy for an internal application that improved the roadmap significantly.
  • 与多个部门合作, 收集到的数据和见解, 并将其转化为可实现的工作原型.
技术:用户体验设计, Workflow, Figma, 复杂应用程序用户界面, UX Research, 用户体验设计, 用户体验策略, Design Thinking, 用户访谈

UI/UX Designer

2021 - 2021
Groundhogg Inc.
  • Redesigned the whole UI and UX of the core module of the CRM business to a visual interface based on drag and drop. Based on the user testing, the product's speed and ease of use increased by at least 100%.
  • 设计了基于分支的用户流程, 条件逻辑渠道，可以自动化CRM中的活动.
  • 介绍客户开发, user interviews, and surveys at a company level and ran a series of 10+ interviews that uncovered insights about the users' core needs and wants. 根据结果，管理层更新了路线图和优先级.
  • 根据开发人员现有的工作流程创建了一个设计系统, needs, 并希望帮助他们更快地实现新功能并建立一致性.
技术:用户体验设计, UI Design, Design Systems, CRM Design, Automation, User Research, User Testing, 用户访谈, 复杂应用程序用户界面, Marketing Tools, UX Research, 用户体验设计, 用户体验策略

UX Lead

2015 - 2016
Inbound.org (HubSpot)
  • 重新设计了整个社区，使其在UI和UX方面保持最新, 地址超过100个,000 marketers. 亲自监督新设计的实施. 帮助平台实现了新用户每月15%的增长.
  • Designed a process for customer interviews to allow informed decision-making and discover new insights.
  • Advocated and influenced the progressive shift of the startup culture from traffic to WAU (weekly active users), using data and customer stories and leading the platform towards engagement and creating new connections.
  • Introduced an NPS (net promoter score) system that became one of the core metrics of the app. Implemented the technical solution and educated the team about the concept and results.
  • 更新了核心指标，以便更好地衡量实现关键目标的进度.
  • 与开发和增长团队合作引入CRO项目. 设计并监督新功能的发布. Cooperated with the growth team to create designs and visual assets for social media and advertising campaigns.
  • 招聘、上岗并管理UI/UX设计师.
技术:网络, Product Design, SaaS Design, Prototyping, 用户体验(UX), Adobe Illustrator, UXPin, Adobe Photoshop, Marketing Tools, UX Research, 用户体验设计, 用户体验策略, 用户访谈, Graphic Design

Design Director

2011 - 2013
GI Real Estate
  • 设计了一个包含数千个物业的复杂房地产平台. I also created the UX for the back-end and management side of the platform and supervised the implementation.
  • Created the whole identity system for the GI brand that became one of the best-known real estate names in Bucharest in just two years.
  • Designed a system to photograph each property in less than 60 minutes professionally. Each property featured more than ten gorgeous pictures, showing the pros and cons in detail.
  • Built the internal information flow and work structure against simple procedures and policies that created predictable outcomes.
  • Created the whole design of the property database that comprised all the crucial information for the clients and owners. We used simple checklist documents that were digitalized and updated in the CRM and the website's back end daily.
  • The back end was connected with a CRM that made it easier to manage a huge number of properties only with a few brokers.
技术:网络, Prototyping, Adobe Illustrator, Adobe Photoshop, Graphic Design

创意总监

2007 - 2011
PlayTheBalls
  • Designed a web platform that allows users to monetize a piece of information or a digital product by creating a short link with a paywall.
  • Created and implemented the web presence for ASEBUSS, the #1 MBA program in Romania.
  • Built the online presence of MBS, one of Romania's biggest privately-owned construction brands. 创建3D模拟器，让客户实时配置他们的房子.
  • Designed and implemented multiple online campaigns for the biggest travel agency in Romania at that time, Happy Tour.
  • Outlined and supervised the implementation of multiple eCommerce websites in fashion, toys, 还有户外.
技术:Web, Adobe Illustrator, Adobe Photoshop

Web Designer

2003 - 2007
Freelance
  • Worked with several clients from all around the world and helped them design websites and web products.
  • Redesigned the biggest platform for freelance workers in the UK at the time, Work Bidder.
  • Created a platform design that empowered bloggers and website owners to get video comments on their articles.
  • 设计多个电子商务网站在不同的行业，如软件, fashion, auto parts, board games, cleaning, office supplies, medical, food, music, 和娱乐.
  • 为西班牙市场设计了一个汽车租赁平台.
技术:网络，Adobe Photoshop
2004 - 2008

平面设计和视觉传达文学学士学位

乔治·埃内斯库学院- Iași，罗马尼亚

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